Coca Cola 2 for 1
Climb a vending machine with help of a friend!
Coca Cola managed to actively engage people with their brand by building a vending machine that is too high to reach for one person. It requires two people or more to create a human ladder in order to reach the coin slot and receive 2 Cokes for the price of one.
I think this idea is really clever, it creates group dynamics and teamwork amongst people with a lot of fun. They will never forget the day they had to climb a Coke dispenser in order to get 2 Cokes for 1.
Coca Cola managed to deliver a sense of happiness which created an emotional connection with the brand.